If consumers perceive MC-Cola as a drink that spreads happiness and cheer, they have assigned a _____ to the brand.
A)product benefit
B)personality
C)product feature
D)unique selling proposition
E)market rank

Question

Quizplus · Accepted Answer

The personality of a brand is the set of human characteristics associated with it, and assigning emotions or values like happiness and cheer is a key aspect of brand personality. Product benefits refer to what the product can do for the consumer, product features are attributes or characteristics of the product itself, unique selling proposition (USP) is a specific feature or benefit that sets a product apart from the competition, and market rank refers to a brand's position in relation to its competitors. None of these options specifically address the emotional or psychological associations that consumers make with a brand, as is the case with assigning a personality to the brand.

If Consumers Perceive MC-Cola as a Drink That Spreads Happiness