Advertisers create emotional advertising appeals by using:
A)comparative advertisements.
B)product feature appeals.
C)transformational advertising.
D)news appeals.
E)popularity appeals.

Question

Quizplus · Accepted Answer

Transformational advertising appeals create an emotional connection between the consumer and the product by associating it with a particular feeling or experience. This type of advertising goes beyond showcasing product features and benefits and instead focuses on the emotional benefits and outcomes of using the product.

Advertisers Create Emotional Advertising Appeals by Using