Transformational advertising can differentiate a product or a service by:
A)convincing a consumer of its leadership position in the market.
B)making the consumption experience more meaningful and enjoyable.
C)helping the consumption experience last longer.
D)showing performance superiority of one brand over another.
E)focusing on a consumer's functional or utilitarian need for the product or servicE.Transformational ads make the experience of using a product richer, warmer, more exciting, and/or more enjoyable than that obtained solely from an objective description of the advertised brand.

Question

Quizplus · Accepted Answer

Transformational advertising is all about creating an emotional connection with the consumer and making the consumption experience more meaningful and enjoyable. By doing so, it can differentiate a product or a service from its competitors. Other options (A, C, D, E) may be part of a brand's advertising strategy but are not necessary for transformational advertising to be effective.

Transformational Advertising Can Differentiate a Product or a Service By