A software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The ad also states, "Thousands of customers have switched over to our software." The company is making use of a(n) _____ appeal.
A)emotional
B)news
C)product popularity
D)product feature
E)favorable price

Question

Quizplus · Accepted Answer

The ad is making use of a product popularity appeal by emphasizing that thousands of customers have already switched over to their software, implying that it is a reputable and trusted brand in the market.

A Software Development Company Runs an Advertising Campaign for One