Which of the following statements is true of feature appeals?
A)They present attributes that can be the basis of rational purchase decisions.
B)They are used mainly for low-involvement products.
C)They can be used for advertising a product but not a service.
D)They are used primarily for non-technical products.
E)They point out the number of consumers who have switched to a particular brand.

Question

Quizplus · Accepted Answer

Feature appeals focus on highlighting the specific attributes or features of a product, which can be used to rationalize a purchase decision. This can be effective for both high- and low-involvement products, as consumers may use different types of information to make purchase decisions. Feature appeals can also be used for both products and services. The statement about pointing out the number of consumers who have switched to a particular brand is not related to feature appeals.

Which of the Following Statements Is True of Feature Appeals