A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough.
A)favorable price
B)emotional
C)news
D)product popularity
E)competitive advantage

Question

Quizplus · Accepted Answer

A news appeal would be most suitable for announcing a technological breakthrough as it presents factual information and highlights the novelty and importance of the development. This appeals to the rational and curiosity-driven side of consumers, generating interest and attention towards the product. Other appeals like emotional, favorable price, product popularity, or competitive advantage wouldn't effectively showcase the breakthrough itself and may be less compelling for this type of announcement.

A Personal Computer Manufacturer Has Developed a Significant Technological Breakthrough