Which of the following support media should be employed if the objective is to achieve high levels of retention and make the communication a frequent reminder of a company's name and message?
A)Mobile billboards
B)Product placements
C)Advertising specialties
D)In-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Advertising specialties, also known as promotional products, are items that bear a company's name or logo and are given away or sold to customers and prospects. They are often used as gifts or incentives and can be practical or novelty items. Advertising specialties have high levels of retention and can serve as frequent reminders of a company's name and message.

Which of the Following Support Media Should Be Employed If