Which of the following statements is true of movie theater advertising?
A)Absolute and relative costs per exposure are quite high in movie theater advertising.
B)Movie theater ads offer low emotional attachment to moviegoers.
C)Movie theater advertising does not provide demographic segmentation.
D)Advertising in movie theaters offers lack of clutter as the number of ads is limited.
E)CPM in movie theater advertising is lower than that of any other media.

Question

Quizplus · Accepted Answer

Advertising in movie theaters offers lack of clutter as the number of ads is limited. Although the absolute and relative costs per exposure are high, movie theater ads offer high levels of emotional attachment to moviegoers. Demographic segmentation is also possible in movie theater advertising. However, CPM in movie theater advertising is not typically lower than other media.

Which of the Following Statements Is True of Movie Theater