As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage. In this scenario, Helios is using _____.
A)buzz marketing
B)guerrilla marketing
C)viral marketing
D)promotional products marketing
E)above-the-line media marketing

Question

Quizplus · Accepted Answer

Helios is using promotional products marketing by offering business gifts to its customers as a part of its corporate strategy.

As a Part of Its Corporate Strategy Helios Inc