Cumulus Corp. wants to generate goodwill among its customers. It aims at gaining a favorable impression that can positively impact its sales and revenues. Which of the following forms of support media can help Cumulus attain its desired outcome?
A)Multi-level marketing
B)Movie theater advertising
C)Promotional products marketing
D)Aerial advertising
E)Guerrilla marketing

Question

Quizplus · Accepted Answer

Promotional products marketing, also known as merchandise marketing, can help generate goodwill among customers by providing them with free items such as pens, totes, or keychains. These items serve as reminders of the brand, and customers may associate the brand with positive feelings. Additionally, using promotional products as giveaways can create a sense of reciprocity, where customers feel encouraged to reciprocate their positive impressions by making a purchase or recommending the brand to others.