_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.
A)Specialty
B)Yellow Pages
C)Ambient
D)Transit
E)Aerial

Question

Quizplus · Accepted Answer

Yellow Pages advertising lists contact information for businesses in a specific area, helping consumers find and connect with those businesses. This makes it a directional medium rather than a medium designed to create awareness or demand for products/services.

_____ Advertising Is Considered a Directional Medium Because It Points