The strategy behind place-based media is to:
A)bring an advertising medium to a consumer.
B)use the place element of the marketing mix to impact advertising.
C)use mobile billboards.
D)create a media vehicle that leads in its ability to attract and retain consumer attention.
E)provide places that are free of clutter.

Question

Quizplus · Accepted Answer

Place-based media involves bringing the advertising medium directly to where the consumer is, rather than relying on traditional media channels.

The Strategy Behind Place-Based Media Is To