The most common time frame for measuring _____ is generally four weeks.
A) reach
B) penetration
C) effectiveness
D) consistency
E) efficiency

Name: The most common time frame for measuring _____ is generally four weeks. A) reach B) penetration C) effectiveness D) consistency E) efficiency
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Question

The most common time frame for measuring _____ is generally four weeks.
A) reach 
B) penetration 
C) effectiveness 
D) consistency 
E) efficiency

Quizplus · Accepted Answer

Reach is most commonly measured over a four-week period to understand the extent to which a target audience has been exposed to a message or advertisement.

The Most Common Time Frame for Measuring _____ Is Generally Four Weeks