Renee is selecting the target audience,specifying media objectives,selecting media categories and vehicles so that media buyers can then purchase media for her agency's client.Renee is developing the _____.
A) advertising strategy
B) marketing strategy
C) media strategy
D) message strategy
E) tactical strategy

Question

Renee is selecting the target audience,specifying media objectives,selecting media categories and vehicles so that media buyers can then purchase media for her agency's client.Renee is developing the _____.
A) advertising strategy 
B) marketing strategy 
C) media strategy 
D) message strategy 
E) tactical strategy

Quizplus · Accepted Answer

Renee is focused on selecting media categories and vehicles, indicating that she is developing a media strategy. The other options (advertising strategy, marketing strategy, message strategy, and tactical strategy) do not accurately reflect the task at hand.

Renee Is Selecting the Target Audience,specifying Media Objectives,selecting Media Categories