Effective media strategy requires first that the target audience be pinpointed.Failure to precisely define the audience results in _____,where some nonpurchase candidates see the advertisements,while prime candidates are missed..
A) miscommunication
B) noise
C) wasted exposure
D) suboptimum frequency
E) a flighting schedule

Question

Effective media strategy requires first that the target audience be pinpointed.Failure to precisely define the audience results in _____,where some nonpurchase candidates see the advertisements,while prime candidates are missed..
A) miscommunication 
B) noise 
C) wasted exposure 
D) suboptimum frequency 
E) a flighting schedule

Quizplus · Accepted Answer

Wasted exposure occurs when the target audience is not correctly identified, resulting in advertisements being viewed by individuals who are not likely to purchase the product or service. This is a waste of resources and can be avoided by precisely defining the target audience.

Effective Media Strategy Requires First That the Target Audience Be