Which of the following is an activity performed in developing the media strategy?
A) setting the advertising budget
B) setting a message strategy
C) setting advertising objectives
D) buying media
E) All of these are correct.

Question

Which of the following is an activity performed in developing the media strategy? 
A) setting the advertising budget 
B) setting a message strategy 
C) setting advertising objectives 
D) buying media 
E) All of these are correct.

Quizplus · Accepted Answer

Buying media is a specific activity involved in developing the media strategy, as it involves selecting and purchasing the appropriate media channels to reach the target audience effectively.

Which of the Following Is an Activity Performed in Developing