Which of the following factors can increase the reach that is achieved with a particular media schedule?
A) use multiple media
B) create a single ad for the campaign
C) focus on network television
D) focus on newspaper advertising
E) use a single daypart for TV advertising

Question

Which of the following factors can increase the reach that is achieved with a particular media schedule? 
A) use multiple media 
B) create a single ad for the campaign 
C) focus on network television 
D) focus on newspaper advertising 
E) use a single daypart for TV advertising

Quizplus · Accepted Answer

Using multiple media can increase the reach by reaching different audiences and increasing the chances of the target audience seeing the ad at least once.

Which of the Following Factors Can Increase the Reach That