Which of the following is an activity performed in developing the media strategy?
A) determining the advertising budget
B) selecting the target audience
C) reviewing results
D) creating ads
E) evaluating ads created

Question

Which of the following is an activity performed in developing the media strategy? 
A) determining the advertising budget 
B) selecting the target audience 
C) reviewing results 
D) creating ads 
E) evaluating ads created

Quizplus · Accepted Answer

Developing the media strategy involves selecting the target audience to determine the most effective channels and types of media to use. Determining the advertising budget is part of developing the overall marketing plan, reviewing and evaluating ads are done after they have been created.

Which of the Following Is an Activity Performed in Developing