_____ is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
A) Media planning
B) Marketing planning
C) Communications planning
D) Continuity planning
E) Cost planning

Question

_____ is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
A) Media planning 
B) Marketing planning 
C) Communications planning 
D) Continuity planning 
E) Cost planning

Quizplus · Accepted Answer

Media planning is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives. It involves choosing the right combination of media channels (TV, radio, print, online, etc.) to reach the target audience with the right message at the right time.

_____ Is the Design of a Strategy That Shows How