Which of the following terms is interchangeable with unduplicated audience?
A) net coverage
B) gross coverage
C) OTS
D) 3+
E) target audience

Name: Which of the following terms is interchangeable with unduplicated audience? A) net coverage B) gross coverage C) OTS D) 3+ E) target audience
Brand: Quizplus
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Question

Which of the following terms is interchangeable with unduplicated audience? 
A) net coverage 
B) gross coverage 
C) OTS 
D) 3+ 
E) target audience

Quizplus · Accepted Answer

Net coverage and unduplicated audience mean the same thing - the total number of unique individuals reached by a particular media vehicle or campaign without counting any overlap or duplication.

Which of the Following Terms Is Interchangeable with Unduplicated Audience