Before setting objectives for advertising and promotion,an organization should:
A)conduct a situation analysis to identify marketing and promotional issues facing the firm
B)develop its media objectives
C)develop creative objectives
D)develop communication goals
E)create a creative mission statement

Question

Quizplus · Accepted Answer

Conducting a situation analysis is important to identify the marketing and promotional issues facing the organization. This analysis will help in setting effective objectives for advertising and promotion. Developing media objectives, creative objectives, and communication goals come later in the planning process, after the situation analysis is completed. A creative mission statement is not necessary for setting objectives for advertising and promotion.

Before Setting Objectives for Advertising and Promotion,an Organization Should