The more specific the firm's advertising objectives,the:
A)easier it becomes to measure advertising effectiveness.
B)more difficult it is for competitor's advertising to be effective.
C)easier it is to measure the advertising-sales response function.
D)smaller the funding needed to meet advertising goals.
E)more difficult it is for a competitor to use competitive parity budgeting.

Question

Quizplus · Accepted Answer

When advertising objectives are specific, it is easier to measure the effectiveness of advertising campaigns. Specific objectives provide clear benchmarks for determining whether the advertising has achieved its intended goals, making it easier to measure the resulting impact on sales, brand awareness, or other metrics. Without clear objectives, measuring advertising effectiveness becomes more difficult and less reliable.

The More Specific the Firm's Advertising Objectives,the