One important purpose of setting specific advertising goals and objectives is to:
A)provide a standard against which performance can be measured.
B)put constraints on the creative department.
C)have a method of determining when to delete products from the product line.
D)forecast the market share level that can be attained by good advertising.
E)protect all investors and debt holders.

Question

Quizplus · Accepted Answer

Setting specific advertising goals and objectives provides a standard against which performance can be measured. It helps in determining the effectiveness of advertising and its impact on sales and profits. By having specific goals, companies can evaluate whether their advertising efforts are achieving the desired results and make adjustments accordingly. This also helps in justifying the advertising budget to stakeholders.

One Important Purpose of Setting Specific Advertising Goals and Objectives