Pace Foods had a goal of expanding its business beyond its traditional Texas market base. This goal is an example of a _____ objective while the goal of establishing a position of authenticity and making Mexican food seem fun is an example of a(n) _____ objective:
A)communication;marketing
B)communication;positioning
C)marketing;communication
D)positioning;organizational
E)advertising;functional

Question

Quizplus · Accepted Answer

The expansion goal of Pace Foods is a marketing objective, while the goal of positioning and creating a brand image is a communication objective. Choice C correctly identifies these two different types of objectives.

Pace Foods Had a Goal of Expanding Its Business Beyond