Many marketing managers prefer sales-oriented objectives for advertising because they believe:
A) the reason a company spends money on advertising and promotion is to sell its products or service
B) money spent on advertising and promotion should show measurable results
C) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will influence sales
D) objectives should be based on the achievement of sales results
E) all of the above are true
Correct Answer:
Verified
Q1: programs which do not contain specific objectives:
A)will
Q2: Which of the following statements best describes
Q3: After initially cutting prices in response to
Q5: Many marketing managers approach promotion from a(n)
Q6: Arden's task is to determine what was
Q7: Before setting objectives for advertising and promotion,an
Q8: Which of the following is NOT given
Q9: Pace Foods had a goal of expanding
Q11: Financially oriented managers who view marketing communications
Q16: _ objectives are types of objectives that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents