Many marketing managers prefer sales-oriented objectives for advertising because they believe:
A)the reason a company spends money on advertising and promotion is to sell its products or service
B)money spent on advertising and promotion should show measurable results
C)sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will influence sales
D)objectives should be based on the achievement of sales results
E)all of the above are true

Question

Quizplus · Accepted Answer

All of the statements are true and provide valid reasons why marketing managers prefer sales-oriented objectives for advertising. These objectives align with the primary goal of selling products or services, ensure measurable results, and help everyone involved in the promotional program to focus on driving sales. Ultimately, objectives should be based on the achievement of sales results, as this is a critical metric for assessing the effectiveness of an advertising campaign.

Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They