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Which of the Following Statements Best Describes the Relationship Between

Question 2

Multiple Choice

Which of the following statements best describes the relationship between marketing and communications objectives?


A) Marketing objectives and communications objectives are synonymous.
B) Marketing objectives evolve from communication objectives.
C) Communications objectives are derived from marketing objectives.
D) For a successful campaign,communications objectives can be developed before or after the development of marketing objectives.
E) There is no relationship between the two.

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