Many marketing managers approach promotion from a(n) _____ perspective and believe the objective of advertising and other promotional mix elements is to relay information about a product to customers.
A) informational
B) communications
C) sales-oriented
D) segmentation
E) product development
Correct Answer:
Verified
Q1: programs which do not contain specific objectives:
A)will
Q2: Which of the following statements best describes
Q3: After initially cutting prices in response to
Q4: Many marketing managers prefer sales-oriented objectives for
Q6: Arden's task is to determine what was
Q7: Before setting objectives for advertising and promotion,an
Q8: Which of the following is NOT given
Q9: Pace Foods had a goal of expanding
Q11: Financially oriented managers who view marketing communications
Q16: _ objectives are types of objectives that
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