In the _____ hierarchy, a consumer engages in passive learning and random information catching rather than active information seeking.
A)standard learning
B)low-involvement
C)dissonance/attribution
D)habit formation
E)information processing

Question

Quizplus · Accepted Answer

Low-involvement hierarchy refers to when consumers engage in passive learning and random information catching rather than active information seeking. In this hierarchy, consumers do not have strong brand preferences and are more likely to be swayed by situational factors such as price and availability.

In the _____ Hierarchy, a Consumer Engages in Passive Learning