The _____ model proposed by Michael Ray involves selective learning, whereby a consumer seeks information that supports a purchase choice made and avoids information that would raise doubts about the decision.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)five-Ws

Question

Quizplus · Accepted Answer

The description given in the question fits the dissonance/attribution model, which deals with post-purchase cognitive dissonance and the way consumers avoid information that challenges their purchase choice. The other options mentioned (standard learning, low-involvement, cognitive response, and five-Ws) do not specifically address this type of behavior.

The _____ Model Proposed by Michael Ray Involves Selective Learning