Which of the following hierarchical response models assumes the receiver in a persuasive communication situation to be an information processor or problem solver?
A)the AIDA model
B)the hierarchy of effects models
C)the innovation adoption model
D)the information processing model
E)the five Ws model

Question

Quizplus · Accepted Answer

The information processing model assumes that the receiver in a persuasive communication situation is an information processor or problem solver who actively thinks about the information presented to them. The AIDA model, hierarchy of effects models, innovation adoption model, and five Ws model do not necessarily assume this.

Which of the Following Hierarchical Response Models Assumes the Receiver