Gianna is using "insight selling," which is based on the ______________ model, which takes a customer through the different stages in the sales process, ending with action.
A)hierarchy of effects
B)AIDA
C)innovation adoption
D)cognitive response
E)information processing

Question

Quizplus · Accepted Answer

Insight selling is based on the AIDA (Attention, Interest, Desire, Action) model, which outlines the different stages a customer goes through in the sales process. The goal is to capture the customer's attention, create interest and desire for the product, and then prompt action.

Gianna Is Using "Insight Selling," Which Is Based on the ______________