The _____ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)five-Ws

Question

Quizplus · Accepted Answer

The standard learning model, proposed by Michael Ray, is specifically designed to explain how consumers make decisions when purchasing a high-involvement product that has multiple brands with significant differentiation. The model suggests that consumers go through a series of stages, including problem recognition, information search, evaluation of alternatives, and purchase decisions.

The _____ Model, as Proposed by Michael Ray, Explains the Decision-Making