Which of the following response hierarchy models depicts consumers going through the stages of attention, presentation, comprehension, yielding, retention, and behavior?
A)the AIDA model
B)the hierarchy of effects model
C)the innovation adoption model
D)the information processing model
E)the integrated information response model

Question

Quizplus · Accepted Answer

The information processing model depicts consumers going through the stages of attention, presentation, comprehension, yielding, retention, and behavior, aligning with the sequence described.

Which of the Following Response Hierarchy Models Depicts Consumers Going