Which of the following is most suitable for reaching a large consumer market segment with a broad class of buyers?
A)e-mail marketing
B)personal selling
C)magazine advertising
D)targeted direct-mail advertising
E)buzz marketing

Question

Quizplus · Accepted Answer

Magazine advertising offers a wide reach to a large consumer market segment with a broad class of buyers. Magazines are typically read by a diverse audience, making it an effective way to reach a broader target audience. Additionally, magazine ads tend to have longer shelf-life and can be revisited by readers multiple times, making them a cost-effective method to generate brand awareness. Other options like personal selling and targeted direct-mail advertising are suited for smaller, more targeted audiences. E-mail marketing and buzz marketing are effective for building relationships with customers but may not have the same reach as magazine advertising.

Which of the Following Is Most Suitable for Reaching a Large