In the context of the marketing communications process, which of the following products is most likely to be promoted by targeting individuals?
A)chocolate bars
B)fizzy drinks
C)real estate
D)soap
E)pizza

Question

Quizplus · Accepted Answer

Real estate is typically a high-value, infrequent purchase that requires a significant investment, making it more likely to be promoted by targeting individuals through personalized marketing communications. Other options like chocolate bars, fizzy drinks, soap, and pizza are generally mass-market products that do not require the same level of individual targeting.

In the Context of the Marketing Communications Process, Which of the Following