Which of the following response hierarchy models depicts consumers going through the successive stages of awareness, interest, evaluation, trial, and adoption?
A)the AIDA model
B)the hierarchy of effects model
C)the innovation adoption model
D)the information processing model
E)the adoption differentiation model

Question

Quizplus · Accepted Answer

The innovation adoption model specifically outlines the process consumers go through when adopting a new product or service, starting with awareness and moving through interest, evaluation, trial, and finally adoption.

Which of the Following Response Hierarchy Models Depicts Consumers Going