According to the AIDA model, a customer expressing interest and desire is in the
A)affective stage.
B)cognitive stage.
C)behavioral stage.
D)action stage.
E)adoption stage.

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. The stages of expressing interest and desire fall under the affective stage, where emotions and feelings towards the product or service are developed.

According to the AIDA Model, a Customer Expressing Interest and Desire