Which of the following is at the base of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?
A)awareness
B)purchase
C)familiarity
D)consideration
E)imagery

Question

Quizplus · Accepted Answer

The GfK International purchase funnel ends with the "purchase" stage, which is the final action taken by a consumer after going through the preceding stages such as awareness, familiarity, consideration, and preference.

Which of the Following Is at the Base of the GfK