For which of the following would an advertiser be most likely to use a sales-oriented objective?
A)a direct-response ad for a record album
B)a commercial for a new type of electric-powered automobile
C)a political announcement
D)an antidrug public announcement
E)a commercial comparing two telecommunication giants

Question

Quizplus · Accepted Answer

A direct-response ad for a record album is a product that is conducive to a sales-oriented objective as its purpose is to encourage immediate action from the consumer to purchase the product.

For Which of the Following Would an Advertiser Be Most