Which of the following is considered an internal factor that may influence the determination of media strategy?
A)the size of the media budget
B)competitive factors
C)changes in technology
D)the development of new media
E)the rising costs of media

Question

Quizplus · Accepted Answer

The size of the media budget is an internal factor because it is determined by the company's resources and financial capabilities. Other internal factors that may influence media strategy include the company's marketing objectives, target audience, and product/service offerings. Competitive factors, changes in technology, the development of new media, and the rising costs of media are all external factors that are outside of the company's control.

Which of the Following Is Considered an Internal Factor That