The market potential in a given metropolitan area relative to the United States as a whole can be determined by using the
A)Nielsen rating index.
B)BAR/LNA.
C)brand development index (BDI).
D)category development index (CDI).
E)survey of buying power index.

Question

Quizplus · Accepted Answer

The Survey of Buying Power Index is used to determine the market potential in a given metropolitan area relative to the United States as a whole. It measures the relative economic strength and consumer buying power within specific areas, making it a useful tool for marketers to assess market potential.

The Market Potential in a Given Metropolitan Area Relative to the United