Which of the following is not a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?
A) New products are designed for ease of manufacture.
B) Development costs are kept in check.
C) Product development projects are driven by company innovations.
D) Time to market is minimized.
E) Customer needs are considered in the product development process.

Question

Quizplus · Accepted Answer

Tight cross-functional integration among R&D, production, and marketing allows for product development projects to be driven by company innovations, which is a benefit. Therefore, C is the answer as it is not a benefit of the integration mentioned in the question.

Which of the Following Is Not a Benefit of Tight