In spite of definite customer demand, new products often fail due to:
A) faster cycle time.
B) low customer defection rate.
C) poor commercialization.
D) increased response time.
E) scramble to gain first-mover advantage.

Question

Quizplus · Accepted Answer

Poor commercialization refers to the failure to effectively market and promote a new product, leading to lack of customer awareness and adoption. This is a common reason for new product failure, even if there is demand for it. The other options, such as faster cycle time, low customer defection rate, increased response time, and scramble to gain first-mover advantage, may not necessarily directly contribute to product failure.

In Spite of Definite Customer Demand, New Products Often Fail