Which of the following trends has led to the fragmentation of many consumer markets?
A) Self-managing teams
B) Project management
C) TQM
D) Customization
E) Increased response time

Question

Quizplus · Accepted Answer

Customization has led to the fragmentation of many consumer markets as consumers have become more aware of their preferences and demand personalized products and services. This has resulted in businesses segmenting their markets to cater to different needs and preferences, thereby fragmenting the market. Self-managing teams, project management, TQM, and increased response time are not closely related to market fragmentation.

Which of the Following Trends Has Led to the Fragmentation