A video game console manufacturer hired scientists and engineers to work on ways to improve the video cards used in their game systems. The main aim of the manufacturer was to enhance the utility of the products, as perceived by the customers, above that of its rivals. This company aims to:
A) achieve superior innovation.
B) maintain a low cost position.
C) increase response time.
D) achieve a greater division of labor.
E) minimize the time to market.

Question

Quizplus · Accepted Answer

The company's aim to improve their video cards with the help of scientists and engineers to enhance the utility of their product above that of its rivals suggests that their main focus is on achieving superior innovation.

A Video Game Console Manufacturer Hired Scientists and Engineers to Work