If a product is to be properly commercialized, there must be integration between:
A) research and development and marketing.
B) R&D and materials management.
C) marketing and materials management.
D) finance and marketing.
E) marketing and after-sales support.

Question

Quizplus · Accepted Answer

Integration between research and development (R&D) and marketing is crucial for proper commercialization of a product. R&D is responsible for creating the product, while marketing is responsible for promoting it to potential customers. Without integration between these two departments, the product may not meet market needs, or the marketing may not effectively communicate the product's benefits to potential customers.

If a Product Is to Be Properly Commercialized, There Must