Mass customization:
A) limits a company's ability to customize products.
B) reduces the use of individual machines and hinders quality control at all stages of the manufacturing process.
C) increases the setup times for complex equipment.
D) is the use of technology to produce large quantities of a standardized output.
E) is a company's ability to reconcile low cost and differentiation that were once thought incompatible.

Question

Quizplus · Accepted Answer

Mass customization allows a company to offer customized products at a low cost, reconciling low cost and differentiation. It does not limit customization, hinder quality control, or increase setup times. It also does not produce standardized output in large quantities as in mass production.

Mass Customization