The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called
A) marketing research.
B) target marketing.
C) marketing segmentation.
D) market sampling.
E) decision research.

Question

Quizplus · Accepted Answer

Marketing research involves gathering, recording, and analyzing data in order to solve a marketing problem or make a marketing decision. The other options listed are related to marketing, but do not involve the systematic process of gathering and analyzing data.

The Process of Systematically Gathering, Recording, and Analyzing Data Concerning