Joseph Kuhn was trained as an engineer, but recently he has been assigned the marketing responsibility for his company. In his role as a marketer, he wants to know what marketing can and cannot control. You indicate that marketing cannot control
A) the price of the product.
B) consumers' social values.
C) the color of the product.
D) sales promotion for the product.
E) the distribution of the product.

Question

Quizplus · Accepted Answer

Marketing cannot control consumers' social values, as these are deeply ingrained beliefs and attitudes that are shaped by a wide range of societal and cultural forces. While marketing can influence these values to some extent through messaging and branding, it cannot fundamentally alter them. The other choices listed in the question (price, color, sales promotion, and distribution) are all elements of the marketing mix that can be controlled to varying degrees by marketers.

Joseph Kuhn Was Trained as an Engineer, but Recently He