Internal and external data should be collected for a marketing information system
A) periodically.
B) continually.
C) when needed.
D) infrequently.
E) at the end of each month.

Question

Quizplus · Accepted Answer

Internal and external data should be collected continually for a marketing information system. Continuous data collection helps businesses have a real-time understanding of the market and customer needs. This information can inform decision-making for marketing strategies, product development, and more. Waiting to collect data periodically, infrequently, or at the end of each month could result in missed opportunities or outdated information. Therefore, it is essential to collect data continually.

Internal and External Data Should Be Collected for a Marketing